Fiat Pavillon

The project for the pavillion of the “Moving Passion” was bound up with the launch of a new Fiat model, the Grande Punto. The client’s idea was to express, through the architecture of the temporary structure, the image of a significant contemporaneity. A regular circle, a full circumference, a round geometry; a flat form multiplied in a three – dimensional matrix to compose a permeable environment, an architecture capable of being visited. A roof of reflecting circles, of momentary gleams: passive matter that interacts with the environment and with natural and artificial light. A frame of small flashes like a glittering curtain to be penetrated.

The project for the pavillion of the “Moving Passion” was bound up with the launch of a new Fiat model, the Grande Punto. The client’s idea was to express, through the architecture of the temporary structure, the image of a significant contemporaneity. A regular circle, a full circumference, a round geometry; a flat form multiplied in a three – dimensional matrix to compose a permeable environment, an architecture capable of being visited. A roof of reflecting circles, of momentary gleams: passive matter that interacts with the environment and with natural and artificial light. A frame of small flashes like a glittering curtain to be penetrated.

LocationTurin (italy)
TypologyExhibition design
ClientFIAT S.p.A.
Year2005
Area155 sq.mt