IAAD.
The project for the visual identity of IAAD., one of the main higher education institutes in Italy and Europe, is based on a principle of precision and graphic synthesis. The trademark, obtained through “erasing marks” superimposed on the words that make up the Institute’s full name – stands out for its personality and high recognizability.
Originally designed in 2015, the identity of the Institute of Applied Art and Design is subject to a graphic update in 2022, which amplifies its expressive and application potential: on the occasion, the visual system is extended, taking on the characteristics of a rich communication code entirely defined in black and white.
The project for the visual identity of IAAD., one of the main higher education institutes in Italy and Europe, is based on a principle of precision and graphic synthesis. The trademark, obtained through “erasing marks” superimposed on the words that make up the Institute’s full name – stands out for its personality and high recognizability.
Originally designed in 2015, the identity of the Institute of Applied Art and Design is subject to a graphic update in 2022, which amplifies its expressive and application potential: on the occasion, the visual system is extended, taking on the characteristics of a rich communication code entirely defined in black and white.