MARCA

The project MARCA is based on the assumption that objects can tell a story, express a thought and they can reveal the creativity and “know how” of the designer and manufacturer, qualities that certainly do not lack to the Turin entrepreneurial background and that deserve to be known in Italy and abroad. Starting from this assumption, the Torino Chamber of Commerce, always active in promoting the Piedmont design system of the territory, decided to support the project and promote it abroad through the initiatives of The Piemonte Agency for Investments, Export and Tourism.

The objects included in MARCA’s catalogue are conceived to be easily assembled by the final user. The production of all the components is managed by the company whereas the object in its final configuration is created by the user that combines parts included in a kit with the help of graphic instructions useful to guide the final user through the assembly phases. The assembly is always characterized by a large possibility of interpretation by the user, assuring a wide range of combinations among the various parts that compose each object and a certain “uniqueness” of the final product.

The project MARCA is based on the assumption that objects can tell a story, express a thought and they can reveal the creativity and “know how” of the designer and manufacturer, qualities that certainly do not lack to the Turin entrepreneurial background and that deserve to be known in Italy and abroad. Starting from this assumption, the Torino Chamber of Commerce, always active in promoting the Piedmont design system of the territory, decided to support the project and promote it abroad through the initiatives of The Piemonte Agency for Investments, Export and Tourism.

The objects included in MARCA’s catalogue are conceived to be easily assembled by the final user. The production of all the components is managed by the company whereas the object in its final configuration is created by the user that combines parts included in a kit with the help of graphic instructions useful to guide the final user through the assembly phases. The assembly is always characterized by a large possibility of interpretation by the user, assuring a wide range of combinations among the various parts that compose each object and a certain “uniqueness” of the final product.

LocationTurin, Milan (Italy)
TypologyProduct Design
ClientCamera del Commercio di Torino
Year2015