Carlo Pignatelli
Visual Identity
BRH+ works on the update of the visual identity design of the exclusive maison Carlo Pignatelli. The new logotype – created with the ambition to preserve a certain familiarity with the previous one and at the same time to achieve contemporary expressive standards – is defined through the use of an original and highly legible typeface.
A refined typographic and typometric work associates the brand logotype with the names of the individual collections and lines, which gain a completely renewed aesthetic and which, in general, are the result of a parallel, strategic work of new nomenclature and chromatic association.
The design of the logotype and the associated sign, as well as that of the distinctive features of each collection and line are included in an articulated brand manual, where paper and textile labels that characterize and identify each item of clothing are also represented and regulated. As a whole, the work defines a new aesthetics, organized to convey – in addition to an idea of style – the high level of care and refinement that characterizes the company.
Visual Identity
BRH+ works on the update of the visual identity design of the exclusive maison Carlo Pignatelli. The new logotype – created with the ambition to preserve a certain familiarity with the previous one and at the same time to achieve contemporary expressive standards – is defined through the use of an original and highly legible typeface.
A refined typographic and typometric work associates the brand logotype with the names of the individual collections and lines, which gain a completely renewed aesthetic and which, in general, are the result of a parallel, strategic work of new nomenclature and chromatic association.
The design of the logotype and the associated sign, as well as that of the distinctive features of each collection and line are included in an articulated brand manual, where paper and textile labels that characterize and identify each item of clothing are also represented and regulated. As a whole, the work defines a new aesthetics, organized to convey – in addition to an idea of style – the high level of care and refinement that characterizes the company.
Naming
